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    Pinpoint emerging trends with our data visualization solutions

    We'll build visualization tools to provide answers to complex dataset questions you need to answer

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    Data Visualization

    Data visualization (dataviz) is the graphical representation of information and data. By using charts, plots, graphs, and infographics - data visualization provides a visual way to understand trends, and patterns in data - especially for large data sets and non-technical audiences.

    Consider the following statistics from the University of Minnesota:

    • 50% of the human brain is used to process visual information
    • people can retain 65% of the information three days after looking at an image with data compared to 10% of the information they hear
    • 65% of the human population are visual learners, indicating that most of us need to see information to retain it

    Make informed data visualization driven decisions to drive commercial growth, improve customer experience and a healthier bottom line

    What kinds of Data visualization needs do you have? Harvard Business Review defines 4 types of data visualization:

    • Idea illustration
      • Info type: Process, framework
      • Typical setting: presentations, teaching
      • Primary skills: Design, editing and
      • Goals: Learning, simplifying, explaining
    • Idea generation
      • Info type: complex, undefined
      • Typical setting: working session, brainstorming
      • Primary skills: team-building, facilitation
      • Goals: Problem solving, discovery, innovation
    • Visual discovery
      • Info type: Big data, complex, dynamic
      • Typical setting: Working sessions, testing, analysis
      • Primary skills: Business intelligence, programming, paired analysis
      • Goals: Trend spotting, sense making, deep analysis
    • Everyday Dataviz
      • Info type: simple, low volume
      • Typical setting: formal, presentations
      • Primary skills: design, storytelling
      • Goals: affirming, setting context

    While Excel and Google Sheets are still commonly used as data visualization tools, more intricate techniques can be used - including - infographics, bubble clouds, heat maps, time series, area and pyramid charts, scatter plots, etc

    Key advantages of data visualization include:

    • Enables users to make better/quicker data driven business decisions 
    • Identifies correlations between operations and key drivers faster
    • Clarifies which factors influence customer behavior  
    • Unlocks hidden patterns, deeper trends and identifies areas that need immediate attention 
    • Enables audiences to absorb information quickly (visualize patterns & complex relationships)
    • Maintains an audience's interest with information they can understand
    • Easy to distribute, share insights and foster business users to interact with their data

    How we can help

    When your business accumulates vast amounts of data, it can be daunting to comb through it all to find patterns and trends. Data visualization provides easy-to-read, uniform, accessible ways to interpret and understand your data, allowing your business to make informed decisions.

    There are numerous ways to display your data – from pictographs, to tables, to graphs or charts. Your business functionality and alignment will improve, as the ability to understand data will increase work efficiency, generate revenue, and identify opportunities. Data visualizations should be useful, visually appealing and never misleading.

    We’ll customize and implement data visualization tools to let everyone in your organization see the info relevant to them, whether they need a high-level view or want to drill down to the finer details.

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    Customizable Tools

    We'll implement software solutions that give everyone in the organization the information they need, with the ability to change the way you see and display it.


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    Data Aggregation & Warehousing

    When your data is siloed in different locations and applications, it's almost impossible to get a full picture. We help you consolidate your data, allowing you to easily access and interpret it. 

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    Interpretation & Visualization

    We will work with you to define key reporting metrics, develop efficient reporting formulas, and present your data in a way that lets you make data-driven decisions.

    We've built numerous dashboards that drive better decision making

     
    DATA VISIBILITY

    Don't take our word for it

    “
    The Poeta team are wonderful to work with and they were able to deliver the solution quickly and effectively
    Paul Crawford CEO, Northpoint

    Poeta Digital is proud to support small, medium & multinational organizations in any industry

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    Some of our clients

    sony
    microsoft
    okta
    TEC_Canada
    AGvisorPRO
    RA
    active
    seek
    attabotics
    nupharma
    forest lawn
    cloki
    hyper proof
    infomix
    fuelled
    gopher
    king
    viivio
    record360
    linkit
    spotted
    anomo
    bizx
    tresco
    rally
    boomLogo
    afit
    armouree
    cbs
    applied control
    evans hunt
    UCalgary
    zayzoon
    lukala
    paysafe
    sandag
    Sprint
    starcom
    steven morris
    uzoom
    veloguide
    wajax

    See how others have benefited

    TEC
    TEC CANADA

    Realizing technology could increase the service and benefit TEC provided to its clients, together we designed and built an app that is a game-changer in their business.

     

    View Case Study
    RA-1
    REAL AUTHENTICATION
    Poeta Digital offered a dedicated team to Real Authentication to support their platform that leverages Artificial Intelligence and Machine Learning. The platform allows users to upload a photo of a luxury good and algorithms to identify counterfeit goods and forward seemingly authentic ones to an expert for verification.
    View Case Study

    Technologies supported

    chartjs-1
    microsoft_powerbi_logo_icon_169958
    hubspotlogo

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