What is an app? An application (app for short) is a computer program designed to perform a specific task. An application can be developed for various purposes, devices and end-users.
But why does my company need a mobile app?
Do your customers have?
- A quick and convenient way to access your company's products, services, and information, even when they are on-the-go
- A way to get personalized experiences - such as customized content & recommendations based on their preferences & behavior
- To receive notifications - which can be used to get real-time updates, reminders & promotional offers
- The opportunity to get location-based services & information - such as recommendations for nearby restaurants or stores
- A user-friendly experience when they reach out to you
Does your company have?
- A way to help employees work more efficiently & effectively while they are on the go (i.e. get access to important data, communicate with colleagues & clients and manage their tasks & schedules)
- A process to capture valuable data about your customers so you can analyze this information and serve them better
- Competitors with mobile apps that allow them to be more accessible and responsive to their customer's needs
Still not sure that a mobile app can provide your company with benefits?
There are several statistical reasons that argue why B2C & B2B companies need a mobile app:
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Increased Productivity - according to a study by Salesforce, employees who use mobile apps are more productive, with an average increase of 34% in productivity
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Improved Communication - a study by Dimension Data found that 80% of employees believe that mobile apps improve communication within their organization
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Increased Sales - a survey by Entrepreneur found that companies that have a mobile app see an average increase of 35% in sales compared to those that don't have a mobile app
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Improved Customer Engagement - according to a study by Forrester, companies that have a mobile app see an average increase of 89% in customer engagement
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Increased Customer Loyalty - a study by Localytics found that customers who use a company's mobile app are 3x more likely to be loyal to that company compared to customers who don't use the app
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Better Data Collection - mobile apps allow companies to collect valuable data & insights about their customers, such as their behavior, preferences & feedback
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Improved Customer Service - a study by Zendesk found that customers who use a company's mobile app are more satisfied with the company's customer service compared to customers who don't use the app
There is strong statistical evidence to suggest that B2C & B2B companies can benefit greatly from having a mobile app, and that a mobile app can help companies to improve productivity, communication, sales, customer engagement, customer loyalty, data collection, and customer service.
Not sure where to start - no problem we have built apps for over 300 companies across 5 continents over 15 years.
Give us a shout at Poeta Digital - it will be the best thing you have done today.
