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Azuqua unlocks new revenue opportunities

Expert API integration helps Azuqua more effectively serve a growing client roster

Case Study
Azuqua - API Integrations

Introduction

Who Is Azuqua?

Azuqua (now part of Okta Workflows) was a cloud-based integration and automation company that provided businesses with essential non-code solutions for eliminating costly, repetitive, and time-consuming manual processes. By making data and process integration easy, Azuqua enabled the world’s leading companies to be agile, fast, and customer-centric.

The App In Action

Poeta Digital’s expert software and API integration engineering teams worked quickly to understand the Azuqua platform architecture and design a repeatable, efficient process for building SaaS connectors for Azuqua’s connector marketplace. This allowed Azuqua to better meet their clients’ workflow automation needs. It also unlocked more customer options, which, in turn, gave Azuqua the ability to sell to more customers.

azuqua

The Problem

Azuqua needed assistance with API integration so they could connect their software solution with more SaaS products and better serve their rapidly growing roster of clients. There are 100s, if not 1000s, of SaaS applications in the global marketplace. Every industry has their own set of unique tools, services, and software they use to run their businesses. In some instances, these products are shared across industries; in others, they are completely unique. Providing access to the widest possible set of software integrations was a key strategic initiative for Azuqua that required resources that were otherwise internally committed to their core product. 

The Solution

Poeta Digital provided a team of API integration engineers and business analysts who evaluated Azuqua’s internal development process for connectors in order to understand how to effectively deliver the software solutions the company required. We templated the development process, looking for software development efficiencies, before proceeding to implement connectors for a suite of SaaS applications that were waiting in Azuqua’s backlog.


The Result

We assisted Azuqua in working their way through a large backlog of connectors. We also supported them in accelerating the release of new connectors to their customer marketplace, which helped them to unlock lucrative new revenue opportunities.

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