What is an app? An application (app for short) is a computer program designed to perform a specific task. An application can be developed for various purposes, devices and end-users.
But why does my company need a mobile app?
Do your customers have?
Does your company have?
Still not sure that a mobile app can provide your company with benefits?
There are several statistical reasons that argue why B2C & B2B companies need a mobile app:
Increased Productivity - according to a study by Salesforce, employees who use mobile apps are more productive, with an average increase of 34% in productivity
Improved Communication - a study by Dimension Data found that 80% of employees believe that mobile apps improve communication within their organization
Increased Sales - a survey by Entrepreneur found that companies that have a mobile app see an average increase of 35% in sales compared to those that don't have a mobile app
Improved Customer Engagement - according to a study by Forrester, companies that have a mobile app see an average increase of 89% in customer engagement
Increased Customer Loyalty - a study by Localytics found that customers who use a company's mobile app are 3x more likely to be loyal to that company compared to customers who don't use the app
Better Data Collection - mobile apps allow companies to collect valuable data & insights about their customers, such as their behavior, preferences & feedback
Improved Customer Service - a study by Zendesk found that customers who use a company's mobile app are more satisfied with the company's customer service compared to customers who don't use the app
There is strong statistical evidence to suggest that B2C & B2B companies can benefit greatly from having a mobile app, and that a mobile app can help companies to improve productivity, communication, sales, customer engagement, customer loyalty, data collection, and customer service.
Not sure where to start - no problem we have built apps for over 300 companies across 5 continents over 15 years.
Give us a shout at Poeta Digital - it will be the best thing you have done today.