Revenue Operations (RevOps) is the alignment of marketing, sales and customer success operations to drive growth through operational efficiency across your company's process, platform and people.

Did you know - 86% of executives said revenue operations is key to meeting their goals, but only 41% were very confident they understand what it is. Further, companies that did deploy RevOps grew revenue 3x faster than those that didn’t. (Forrester)

Historically, companies have worked in siloed departments with disparate missions, disconnected customer experiences, and disjointed analytics - leaving vast sums of money on the table.

High-performing sales teams are already using artificial Intelligence (AI) to generate insights, prioritize opportunities, and automate data entry into CRMs.

Without proper RevOps, we’ve heard clients say they have:

• missed hand-offs in the customer journey
• fragmented data and blind spots across siloed teams
• no feedback loop between sales, marketing, product and customer success teams
• different departments have different objectives and goals  

The top 12 benefits of Rev Ops are:

Management & Strategy

1. Cross functional alignment on priorities & objectives 
2. Resource & performance planning
3. Data decision framework

Process Automation

1. Closed loop processes through workflow design, joint processes & handoffs
2. Increased responsiveness
3. Reduction of costs through elimination of redundancies

Technology & Project Management

1. Aligned Tech stack design
2. More strategic use of technology
3. Common tech usage & enablement

Data & Analytics

1. Data governance (single source of truth) 
2. Common view on pipeline health, forecast analysis & funnel conversion
3. Less revenue leakage