Mobile application development is the set of processes and procedures of creating software applications for small, wireless computing devices, such as smartphones and other hand-held devices.

The mobile app development market is growing exponentially. In this digital transformation dedicated era, investing in a mobile app is a golden opportunity for businesses. If a business has an operating website and not a mobile app, they are missing out on growing their audience and revenues.

There are 7.3 billion smartphone users in the world in 2022 reaching 7.5 billion by the end of 2025 (Statistica). In 2024, mobile commerce will account for 42.9% of all ecommerce, amounting to $620.97 billion.

The advantages of mobile app development include - enhanced customer experience, better brand recognition, increased customer loyalty, better conversion rates, and a direct to customer marketing channel. For every $1 invested in user experience design, result in a return of $100 (Forrester Research)

But a poorly developed mobile app can have disastrous results:

• App crashes are known to cause 71% of mobile app uninstalls (AppSamuri)
• If your app doesn’t load fast, you can expect 70% of users to immediately abandon it (Google)
• 43% of users get frustrated if the app takes more than 3 seconds to load. (AppSamuri)
• 65% of users said that poor mobile app experiences negatively affect their opinion about the brand (Google) 

Building a good application takes an entire team of people – experts in multiple areas, who can take a real-world problem and create a digital solution.