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    Personality-based dating app for singles

    Innovation supporting safe and secure community connections.

     

     

    Who Is Anomo?

    Established in 2012, Anomo was first to market with the idea of connecting people through profiles that start anonymously and then slowly reveal information based on users’ sense of safety and comfort. Within two years of launching, the company’s mobile location-based social discovery app had attracted 300,000 monthly active users who were spending an average of 37 minutes per day on the app; more than two-thirds of users identified as female.  

     
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    The App In Action

    Featured in The Wall Street Journal, Mashable, Time Magazine, and Forbes, Anomo's social discovery app allowed users to register, create an avatar profile, answer personality-based questions, and more. Users could chat and connect with the profiles via the app, which had a sub-second average request latency/response time and was available for Android and iOS devices up until 2022. 
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    The Problem

    Anomo wanted to create an application that enabled and encouraged users to connect with people around them in a safe, uplifting and real way. The challenge was building a model that could bring people together while also giving them anonymity within the community and control over the amount of information they wanted to share.

    The Solution

    Poeta developed a native iOS and Android application to facilitate community building while also giving users control of who they met and interacted with, and the amount of information they chose to share. A strong analytical foundation was built into the app to allow for ongoing iterations based on user needs and feedback.  

    The Result

    Backed by Maveron Venture Capital, John McCaw (McCaw Wireless), and Amit Mital (CTO Symantec), Anomo's mobile location-based social discovery app attracted 350,000 monthly active users within two months of being launched. Users spent significant time on the app (an average of 37 minutes per day) and its security features attracted a majority female-identified user base. 

     

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